World Fishing Day
Anglers unite to create first global fishing event and one of the most ambitious TV projects ever
Market leading VoD platform for high quality fishing content, Fishing TV, is in the initial stages of shaping one of the first ever global fishing events,World Fishing Day. At the heart of this initiative highlighting and celebrating the sport of angling, which is enjoyed by over 700m people worldwide, will be one of the most ambitious live broadcast projects ever undertaken.
The idea, born in their 10th year, will see Fishing TV partner with production companies, brands and fishing organisations globally, to deliver a network of free fishing events and to broadcast 24-hours of live fishing content to their audience.
Planned to take place in summer 2018, the broadcast will follow the sun and angling action around the world, showcasing the cultural significance and many health benefits of the sport, together with the importance of anglers’ efforts to wild fish conservation worldwide.
Users of the Fishing TV platform will be able to experience a wide range of entertaining, informative and aspirational content across the 24-hour stream, including competitions, fishing tips, different styles and techniques, and conversations about threatened species, environmental issues and interviews with a range of experts.
Fishing TV’s Commercial Director, Ed Burgass, says:“We feel that World Fishing Day is a brilliant way of highlighting and celebrating the most popular ‘participation’ sport on the planet.
From its inception, Fishing TV has been an innovative platform, embracing technology in both its production values and approach to distribution. We’re taking this to the next level with World Fishing Day by creating the biggest and most inclusive fishing event that the world has ever seen and broadcasting it live through our platform to a potential audience of millions.
With an estimated750M recreational anglers worldwide and with celebrities such as Chris Pratt, David Beckham, Rita Ora and Emma Watson proclaiming their love for the sport and social influencers like Marina Gibson and April Vokey inspiring a younger and cooler generation of anglers, the angling community is a lucrative one for brands to be targeting.
Our hope is that the industry rallies behind this event and uses it as an opportunity to engage lapsed anglers and attract new people into the sport. Offering unbeatable deals on tackle and fishing in the same way as Black Friday or Amazon’s Prime Day is an example of how this could be achieved.”
All the action across World Fishing Day will be anchored from a London-based studio hub, with a host of angling experts and celebrity guests present throughout the 24-hour event.A network of free fishing events will also take place around the world on the same day, with a view to encouraging people to get out fishing and introducing new people to the sport.
Fishing TV have already confirmed a stellar raft of collaborators and ambassadors for World Fishing Day, and are working to engage further global production partners, angling organisations and personalities.
Charitable organisations that have been confirmed as collaborators for the event include The Angling Trust, The Wild Trout Trust and the Atlantic Salmon Trust.
Leading global ICT solutions company Ericsson will be helping Fishing TV to deliver the live broadcast via their Unified Delivery Network, and further confirmed production partners include Garlands, Trickbox and G&T Productions.
Fishing TV have also confirmed some fantastic names from the world of angling and celebrity ambassadors for World Fishing Day, includingprofessional angler and TV presenterMatt Hayes, professional fly fisher and TV presenterApril Vokey, professional carp angler and journalistIan “Chilly” Chillcott, professional angler Marina Gibson, English actor and angling fanatic James Murrayand, perhaps Germany’s most famous professional angler, TV presenter,Babs Kijewski.
Partner, ambassador and sponsorship applications for World Fishing Day are now being accepted via the website http://www.worldfishingday.com and further details about the content of the live broadcast event will be revealed in the coming months.
Follow @FishingTVApp on Twitter for further updates and subscribe to Fishing TV here.